The internship will provide an overview of product and service delivery to customers in the retail environment. The internship will focus on a chosen retail industry and contrast the differences between competing retailers of varying sizes and retail models.
The internship provides the participant with a practical understanding of the components of a retail operation from buying (supply end) to delivery (customer end).
290.202 Design Thinking for Business Operations15 credits
This course applies the principles of design thinking to examine the operations of a business (physical and virtual), and how they are integrated to deliver the business proposition to satisfy customer needs and wants.
A study of the theory and practice of effective product buying from suppliers, and the planning of product range construction and execution of merchandising the range to the customer in the retail environment.
290.204 Managing the Customer Experience15 credits
This course examines the customer experience when navigating physical and virtual store environments. It explores the theory and practices used to design retail premises and on-line environments that enhance the customer experience, maximize sales and provide a return on investment.
This capstone internship involves extensive work within a retail business to analyse and critique current practices against retail and business theories and international best practice.
290.302 Strategic Transformation in Retailing15 credits
A study of the strategic models and frameworks used by retail businesses to construct strategies to ensure business transformation and viability. This course evaluates historical practices of strategy formation as well as how changes in the modern marketplace are affecting retail strategy.
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Last updated on Friday 18 September 2020