Dr Rachel Batty staff profile picture

Contact details +64 (06) 356 9099  ext. 85025

Dr Rachel Batty

Lecturer in Sport Management

School of Sport, Exercise and Nutrition

I have been lecturing since 2007 and have held prior academic positions in sport and recreation management at Griffith University, the University of Queensland and Lincoln University. I have been teaching sport management at Massey since 2015.

I have developed a research-niche that focuses on acknowledging and managing the elements impacting sport-stakeholder relationships. Contributions to my area of expertise are evidenced by a number of publications and conference papers.

I endeavour to continue enhancing my sport industry knowledge and experience, by assisting a variety of organisations in facilitating sport. I am also a Baseball New Zealand Board Director.


Contact details

  • Ph: +64 06 9518025
    Location: 2.05, PTC
    Campus: Turitea

Prizes and Awards

  • Sport Management Association of Australia and New Zealand (SMAANZ) 2017 Industry Engagement Award - Sport Management Association of Australia and New Zealand (SMAANZ) (2017)

Research Expertise

Research Interests

My research interests focus on acknowledging and managing the factors that influence sport stakeholder relationships within a range of sport events and sport organisations.Through the use of qualitative and quantitative research methods, my research places specific attention on sustainable sponsorship, CSR initiatives, sport organisation strategic directives and the increasing influence public health agendas are having on food and beverage product alignments with sport.


Resource Development and Management, Design – for Commerce, Community and Culture

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303): Marketing (150500):
Medical And Health Sciences (110000):
Organisation and Management Theory (150310): Organisational Behaviour (150311): Organisational Planning and Management (150312):
Public Health and Health Services (111700)


Sport Sponsorship, Stakeholder Relationship Management, Corporate Social Responsibility, Public Health Agenda, Sport Governance, Event Management.

Research Outputs


Batty, RJ. (2016). Understanding stakeholder status and legitimate power exertion within community sport events: A case study of the christchurch (New Zealand) city to surf. In Managing and Developing Communities, Festivals and Events. (pp. 103 - 119).
[Chapter]Authored by: Batty, R.


Batty, RJ., & Gee, S. (2019). Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship. Sport Management Review. 22(1), 167-179
[Journal article]Authored by: Batty, R.
Gee, S., Thompson, AJ., & Batty, RJ. (2018). Rules of engagement: sport sponsorship, anti-ambush marketing legislation, and alcohol images during the 2011 Rugby World Cup. Journal of Global Sport Management. 3(3), 266-283 Retrieved from https://www.tandfonline.com/doi/full/10.1080/24704067.2018.1432991
[Journal article]Authored by: Batty, R.
Batty, RJ., Toohey, K., & Cuskelly, G. (2016). Community sport events and the impacts of a public health agenda. International Journal of Event Management Research. 11(1), 12-26
[Journal article]Authored by: Batty, R.
Batty, RJ., Cuskelly, G., & Toohey, K. (2016). Community Sport Events and CSR Sponsorship: Examining the Impacts of a Public Health Agenda. Journal of Sport and Social Issues. 40(6), 545-564
[Journal article]Authored by: Batty, R.


Batty, RJ. (2014). Managing stakeholder relationships in conjunction with a public health agenda: A case study of community sport events in New Zealand. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Batty, R.


Batty, RJ. (2017). Loading up the bases: A case study of baseball New Zealand in the lead up to the 2020 Olympics. , Sport Management Association of Australia and New Zealand (SMAANZ) 2017 Conference
[Conference Abstract]Authored by: Batty, R.
Batty, RJ.World in union international rugby conference: Conference programme and proceedings. In World in Union International Rugby Conference: Conference Programme and Proceedings. Palmerston North, New Zealand: Massey University
[Conference Other]Authored by: Batty, R.Edited by: Batty, R.
Batty, RJ., & Gee, S.(2017, June). Public health agenda influence on rugby union sponsorship. . (pp. 37 - 37).
[Conference]Authored by: Batty, R.
Batty, RJ., Cuskelly, G., & Toohey, K.CSR & community sport events: Balancing sponsorship and a public health agenda. . Orlando, Florida
[Conference Paper]Authored by: Batty, R.
Batty, RJ.(2013, November). Community sport events: Sponsorship and the impacts of a public health agenda. . (pp. 60 - 61).
[Conference]Authored by: Batty, R.
Batty, RJ.(2011, November). Community sporting events and the changing nature of sponorship. .
[Conference]Authored by: Batty, R.
Batty, RJ.(2010, February). The controversial nature of event sponsorship. .
[Conference]Authored by: Batty, R.

Teaching and Supervision

Courses Coordinated

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