New information following the change in COVID-19 alert levels.

Return to course offering list for 154.101

154.101 Introduction to Media Studies (15 credits)

An introduction to theories of the media and communications. Particular attention will be paid to the concepts of representation and audience, the political economy of media products, and the social and cultural context in which they occur.

Details Details

  • Year: 2020
  • Mode: Internal
  • Semester: Semester One full semester
  • Location: Wellington Campus
  • Coordinator: Dr Kevin Veale
  • Subject: Media Studies
  • College: College of Humanities and Social Sciences

Online component Details

  • Online component: Partially Taught Online - As part of the course is taught online, Broadband access is required. In addition to accessing the Course Guide, students will be required to access core and supplementary digital study resources, contribute to discussion fora and complete online activities and assessment tasks. Learn more about Stream, our online learning environment.


  • Start Date: Monday 24 February, 2020
  • End date: Sunday 28 June, 2020

Withdrawal dates Requirements help

The last day to withdraw from this course:

  • Without financial penalty: Friday 6 March, 2020
  • Without academic penalty: Wednesday 27 May, 2020


Course fees for 2020

  • Domestic Students: NZD $759.55 *
  • International Students NZD $3,316.25 *

* This fee information is for estimation purposes only and includes New Zealand Goods and Services Tax. Actual fees payable will be finalised on confirmation of enrolment. The estimate does not include non-tuition fees. To view an estimate showing both tuition and non-tuition fees use the Fees Calculator. These fees only apply to 2020 enrolments. Domestic students may be eligible for free fees in their first year.

Learning outcomes Details

Students who successfully complete this course should be able to:

  1. Analyse the construction of meaning in media texts.
  2. Discuss the relationships between production, textuality and consumption in the media.
  3. Explain the significance of key concepts and contexts of media studies.
  4. Analyse how the media shapes the distribution of power and knowledge in society.

Please note: Learning Outcomes are subject to change until the beginning of the semester in which the course is delivered.

Assessments Details

During this course, the following assessments will contribute to your final mark.

Assessment Learning outcomes assessed Weighting
1 Written Assignment 1,3,4 25.0%
2 Oral/Performance/Presentation 2,3,4 30.0%
3 Written Assignment 2,3,4 35.0%
4 Participation 1,2,3,4 10.0%

Please note: Assessment weightings are subject to change until the beginning of the semester in which the course is delivered.

* Specific dates for assessments will be finalised in information provided on Stream at the start of the Course.


It is recommended that textbooks are purchased no sooner than 7 weeks prior to the semester start date as textbooks can be subject to change.

  • Understanding The Media
    Author: Eoin Devereux
    ISBN: 978-1446248805
    Edition: 3rd
    Publisher: Sage

Campus Books stock textbooks and legislation. Current second-hand textbooks are also bought and sold. For more information visit Campus Books

Class timetable

The class timetable displays all available class times for this offering. Once you have enrolled in a course, you can access the student portal and select which of these class times you wish to attend.

Requirement(s): Each student should take 1 hour(s) of Lecture(s), 3 hour(s) of Screening(s) and 1 hour(s) of Tutorial(s) per week. Enrolment into tutorial(s) is done via Stream.

Due to COVID-19, there may be changes to the way courses are taught. During Semester 2, 2020 students will have a blended learning experience, with increased online learning opportunities, alongside some face-to-face teaching for internal students.

Class timetables for our courses may also change. An updated class timetable will be available on 1 July 2020.
Find out more

Lecture (All students)
Tuesday 10:00 - 11:00

Screening session (All students)
Wednesday 08:00 - 11:00

Tutorial (Tutorial 10)
Thursday 12:00 - 13:00

Tutorial (Tutorial 11)
Thursday 11:00 - 12:00

Tutorial (Tutorial 13)
Thursday 09:00 - 10:00

Tutorial (Tutorial 5)
Friday 10:00 - 11:00

Tutorial (Tutorial 8)
Thursday 10:00 - 11:00

Tutorial (Tutorial 9)
Friday 11:00 - 12:00

More information...

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