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Return to course offering list for 154.202

154.202 Advertising and Consumer Society (15 credits)

A study of the meaning and significance of advertising within contemporary society with particular emphasis on the ideological role of advertising and the visual techniques employed in the production of meaning in advertisements. Critical theories will be used to explore the role of advertising in consumer culture, identity politics and processes of globalisation.

Details Details

  • Year: 2020
  • Mode: Internal
  • Semester: Semester Two full semester
  • Location: Wellington Campus
  • Coordinator: Dr Nicholas Holm
  • Subject: Media Studies
  • College: College of Humanities and Social Sciences

Online component Details

  • Online component: Partially Taught Online - As part of the course is taught online, Broadband access is required. In addition to accessing the Course Guide, students will be required to access core and supplementary digital study resources, contribute to discussion fora and complete online activities and assessment tasks. Learn more about Stream, our online learning environment.

Requirements Requirements help

  • Prerequisite(s):
    General Prerequisite: At least 45 credits from 100 level


  • Start Date: Monday 20 July, 2020
  • End date: Sunday 15 November, 2020

Withdrawal dates Requirements help

The last day to withdraw from this course:

  • Without financial penalty: Friday 31 July, 2020
  • Without academic penalty: Friday 16 October, 2020


Course fees for 2020

  • Domestic Students: NZD $759.55 *
  • International Students NZD $3,316.25 *

* This fee information is for estimation purposes only and includes New Zealand Goods and Services Tax. Actual fees payable will be finalised on confirmation of enrolment. The estimate does not include non-tuition fees. To view an estimate showing both tuition and non-tuition fees use the Fees Calculator. These fees only apply to 2020 enrolments. Domestic students may be eligible for free fees in their first year.

Learning outcomes Details

Students who successfully complete this course should be able to:

  1. Discuss the historical development of advertising as a media form with particular reference to economic, techno-logical and cultural forces.
  2. Compare and contrast different approaches to advertising in terms of business, identity, creativity and politics.
  3. Apply theoretical models in order to critique print, televisual, and digital advertising and advertisement.
  4. Assess and articulate their own position within mediated cultures of consumption.
  5. Compose a clear evidence-supported argument regarding the economic, cultural, social and political roles of ad-vertising in a consumer society.

Please note: Learning Outcomes are subject to change until the beginning of the semester in which the course is delivered.

Assessments Details

During this course, the following assessments will contribute to your final mark.

Assessment Learning outcomes assessed Weighting
1 Written Assignment 1,4 5.0%
2 Written Assignment 3,5 15.0%
3 Written Assignment 1,3,5 30.0%
4 Written Assignment 1,2,3,5 40.0%
5 Participation 1,3,4 10.0%

Please note: Assessment weightings are subject to change until the beginning of the semester in which the course is delivered.

* Specific dates for assessments will be finalised in information provided on Stream at the start of the Course.


It is recommended that textbooks are purchased no sooner than 7 weeks prior to the semester start date as textbooks can be subject to change.

  • Advertising And Society: A Critical Introduction
    Author: Nicholas Holm
    ISBN: 978-1-137-47174-1
    Publisher: Palgrave

Campus Books stock textbooks and legislation. Current second-hand textbooks are also bought and sold. For more information visit Campus Books

Class timetable

The class timetable displays all available class times for this offering. Once you have enrolled in a course, you can access the student portal and select which of these class times you wish to attend.

Requirement(s): Each student should take 2 hour(s) of Tutorial(s) and complete any online requirements each week.

Due to COVID-19, there may be changes to the way courses are taught. During Semester 2, 2020 students will have a blended learning experience, with increased online learning opportunities, alongside some face-to-face teaching for internal students.

Class timetables for our courses may also change. An updated class timetable will be available on 1 July 2020.
Find out more

Tutorial (Tutorial 1)
Tuesday 15:00 - 17:00

Tutorial (Tutorial 2)
Wednesday 10:00 - 12:00

More information...

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