156.238 Marketing New Products (15 credits)

A study of new product and service development processes from a marketing perspective.

Requirements Requirements help

  • Prerequisite(s): 115.116 or 115.104 or 156.200
    General Prerequisite: At least 45 credits from 100 level.

Offerings Offerings help

Year Semester Mode Location
2019 Semester Two full semester Internal Manawatu Campus

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 contact@massey.ac.nz Web chat Staff Alumni News Māori @ Massey