New information following the change in COVID-19 alert levels. massey.ac.nz/coronavirus

219.305 Public Relations Management (15 credits)

IMPORTANT NOTE:There have been changes to this course for 2021. For 2020 enrolments please check the individual offering description below to confirm details for:

  • Prescription

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting and meaningful organisational relationships, and reputation management.

Requirements Requirements help

  • Prerequisite(s): 219.209
    General Prerequisite: At least 45 credits from 200 level.
  • Restriction(s): 114.363

Offerings Offerings help

Year Semester Mode Location
2020 * Semester Two full semester Internal Auckland Campus
2020 * Semester Two full semester Distance
2020 * Semester Two full semester Internal Manawatu Campus
2020 * Semester Two full semester Internal Wellington Campus
2021 Semester Two full semester Internal Auckland Campus
2021 Semester Two full semester Distance
2021 Semester Two full semester Internal Manawatu Campus
2021 Semester Two full semester Internal Wellington Campus

* Due to recent changes you should carefully check this offering to confirm details before you enrol.

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