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293.702 Commercial Viability (15 credits)

An exploration of approaches to commercialisation that are intrinsic to professional practice in creative disciplines, in this course, students learn how to create an effective value proposition as part of their creative strategy. Students learn research methodologies, including market and competition analysis, to test market viability via theoretical tools relating to new ideas and innovation.

Requirements Requirements help

Note: You may enrol in a postgraduate course (that is a 700-, 800- or 900-level course) if you meet the prerequisites for that course and have been admitted to a qualification which lists the course in its schedule.

Expected prior learning Requirements help

  • Bachelor’s degree with a B average.

Offerings Offerings help

Year Semester Mode Location
2020 Semester One full semester Internal Wellington Campus
2021 Semester One full semester Internal Wellington Campus

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