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Bachelor of Sport Management

Key facts

  • Available at Auckland
  • Available via Distance Learning
  • Equivalent to 3 years of full-time study
  • Available for international students studying in NZ or via distance learning

Turn your passion for sport into something more

Gain the business, communication and management skills that you will need to join the exciting world of sport management.

What is it like?

Find out more about entry requirements, fees and courses in the planning section.

If you want to be the sport manager of tomorrow, you will need a strong background in both sport and business management.

Massey University’s Bachelor of Sport Management teaches you the business and management skills you’ll need to meet the demands of the growing sport industry in New Zealand. The industry offers you a variety of exciting opportunities including:

  • Facilitating participation in sport
  • Controlling the production of sport-associated goods and services
  • Overseeing sport venues and facilities,
  • The strategic development of local, regional and national sport organisations
  • Managing sporting events
  • Sport sponsorship and marketing

$10 billion worth of opportunities

When you join the sport management industry, you join one of the biggest areas of business in New Zealand. The sport industry in New Zealand is worth over $10 billion and employs almost 50,000 people.

Gain a wide range of skills

You will develop both your theoretical knowledge and applied management skills. The wide range of courses on offer is designed to give you an understanding of sport in its social, cultural and organisational contexts. You will also strengthen your communication, interpersonal and negotiation skills.

Our sport management programme will give you a solid grounding in the following areas, as they relate to sport:

  • Social, cultural and international foundations of sport
  • Strategic sport management, leadership, operations, venue and event management, governance
  • Ethics
  • Marketing and communication
  • Finance, accounting and economics of sports
  • Legal aspects of sport
  • Business aspects of sport

Real world experience

During your study of sport management, you will be able to gain real-world experience through work placements in a sport industry-based setting in your second and third years of study. These consist of over 200 hours of practical experience over the course of your qualification. This experience helps you develop industry contacts and gives you an advantage with potential employers.

Lecturer expertise

You'll learn from lecturers who have in-depth academic knowledge of sport management and extensive practical experience within the sport industry. Our staff are also recognised for their strengths in teaching and researching in the business of sport, event management, performance management, sport and the media, sport governance and leadership. We offer first-hand knowledge and experience of applying sport management principles and concepts in the sport industry.


Massey’s business and management programmes are ranked as some of the best globally. Out of 800 of the world’s leading universities we were ranked in the top 300 in the Quacquarelli Symonds (QS) World University Rankings. We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration and finance programmes by ShanghaiRanking.

A good fit if you:

  • Are passionate about sport
  • Would like to share that passion with others
  • Have great organisational skills
  • Would like to combine business management skills with your interest in sport
  • Are interested in a career in the sporting industry
James MacLean
Current student

“For anybody wanting to engage mentally and physically into a sporting lifestyle, then I would strongly recommend studying sport management at Massey. Through this course, I have gained strong connections throughout the sporting world and successfully worked alongside industry professionals…”

Through my study of sport management at Massey University I have been given the opportunity to advance my passion for sport. I had always been a sport enthusiast on and off the field but never learnt about the business and management side of things. With a vast array of sport-related papers, such as sport event management and finances in sport, I have been able to learn and indulge in this global phenomenon.

With this insight, I have applied many of the practices learnt, to my life on the sporting field. My experiences so far have seen significant impacts to the way I play the game with such a better understanding of the mechanics that operate to ensure we as athletes can play the game we love.

I knew all through High School that I wanted to work in sports as it has played a crucial role in my life. Once I heard about the chance to study sport management at Massey University and all it had to offer, I knew this was what I wanted to do. The reason I chose to study at Massey University is due to the specific orientation of papers on offer, all so relative to the sporting world as well as the practical experience gained from your second year of study and onwards.


Massey University’s Bachelor of Sport Management will equip you for a challenging and rewarding career, both in New Zealand and internationally. You will gain business and management knowledge within the sport context that will be excellent preparation for a career in all areas of the growing sport management industry.

The types of organisations you could work for include:

  • Regional and national sport organisations
  • Regional Sport Trusts
  • Community sport
  • Private or commercial sport entities
  • Sport marketing
  • Sport communication
  • Local and regional councils
  • Sport facilities and venues
  • Sport events, both nationally and internationally

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