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Join the unique Master of Analytics to learn how to transform data into intelligence that is useful for crucial business decisions.
Massey’s Master of Analytics will equip you with both the technical ability and the competence in critical thinking needed to transform massive amounts of data into intelligence that is useful for crucial organisation decisions.
At Massey we ensure that your learning is firmly based in a real-world business context. We believe that in order to help you identify the most appropriate technique and data to address a problem, you need to understand the real challenges and context which businesses face.
The Master of Analytics will help you understand all these things, as well as give you training in communicating your findings in a compelling way to a business audience.
Rapid advances in digital technology and the internet allow businesses to collect and store unprecedented amounts of detailed data on customers, competitors, clients and internal activities.
Organisations can use such data to gain an improved understanding of their clients and to tailor their offerings, thus becoming more competitive or improving service performance. However, in practice the sheer volume of information is often overwhelming.
The Master of Analytics is sponsored by the world’s leading business analytics software provider - SAS. That means that upon completion of this degree you will receive the globally-recognised SAS certification.
SAS business insights also ensure your lecturers are up-to-date with developments in the industry and you will gain access to SAS’ global network of clients. This agreement was the first of its kind with a New Zealand university.
The skills you will learn in the Master of Analytics meet the growing demand for graduates capable of harvesting, processing, analysing and presenting data in ways that encourage informed and effective organisational decision making. You will learn how to extract useful information from big data, while maintaining data security and privacy.
This will open up to you the increasing numbers of roles for people who can combine business skills with data analysis and who have excellent communication skills.
Your course of study in the Master of Analytics will cover fundamental data analysis tools, including data mining, statistics, and econometrics.
You will then learn how these tools are applied in a specialisation of your choosing. In the last phase of study you will complete an applied analytics project, where the knowledge and skills you have learnt will be utilised to address a real-world problem in collaboration with an organisation.
This qualification is a 180-credit programme, so can be completed in 12 months of full-time study, or over a longer period of part-time study.
Postgraduate study is hard work but hugely rewarding and empowering. The Master of Analytics will push you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles. Our experts are there to guide but if you have come from undergraduate study, you will find that postgraduate study demands more in-depth and independent study.
Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise especially in planning and undertaking research.
“I researched many different options for study (in New Zealand and internationally), but what convinced me to choose the Massey Master of Analytics programme was the combination of a theory and practical based curriculum that I could complete in 12 months. We were equipped with relevant skills that are highly sought-after in today’s job market…”
It all started with a professor pitching statistics during one of my under-grad calculus classes. It sounded fun and was an area of study I had never considered, so I decided to do the minor. Little did I know that it would spark a real passion for stats, data, and machine learning.
I researched many different options for study (in New Zealand and internationally), but what convinced me to choose the Massey Master of Analytics programme was the combination of a theory and practical based curriculum that I could completed in 12 months.
The best aspects of my study at Massey would have to be the people I met, fellow students, professors, and guest speakers. The professors were so approachable and were more than happy to answer questions. I found them to be very knowledgeable and were able to relate the methods we learned in the classroom to real-world scenarios. I thoroughly enjoyed the networking opportunities too, which allowed students to meet and work with prominent people and businesses within various industries.
My current role is as a Data Scientist at Perceptive Research. We provide deeper insights into why our client’s customers behave the way they do, both attitudinally and digitally.
The programme equipped us with relevant skills that are highly sought-after in today’s job market and I’ve been able to apply many of the techniques I learned during my study in my work. That includes things like using logistic regression to build a credit scorecard or applying PCA and clustering methods to online digital behaviours.
My over-all study experience was intense but rewarding. I really enjoyed the challenge of learning and applying methods that were completely new to me. Studying full-time and working full-time forced me to be disciplined with my time, but if I could do it again I would.
Graduates with analytical skills, and the ability to apply those skills to real-life situations, are in very high demand across all industry sectors. Professional services firms and government agencies also seek specialists in this field.
International trends are for employers to reward postgraduate study well,especially in larger enterprises. The skills you learn are increasingly recognised as setting you apart from other potential employees.
A Ministry of Education report found that:
Massey Business School staff are internationally-renowned for their research and teaching and learning methods. You will be working with internationally-recognised specialists, for example:
Professor van Heerde is a world-leading marketing academic and expert on measuring the quantitative effect of marketing, including the impact of advertising on sales.
He is ranked 8th in the world for his research in marketing (by the American Marketing Association (AMA)). This puts him alongside professors from such prestigious universities as Yale, Harvard, Stanford and Columbia.
In 2013-2015 he had seven articles published in the top four international marketing publications (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science).
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