Market Research

The AVC Research, Academic and Enterprise and the Office of Academic Assurance are pleased to support Colleges through the provision of an outsourced provider of professional research services, Hanover Research. This service is available to Massey University staff wishing to address needs for strategy and market research services. A single queue operates which means requests must be prioritised and sequenced.

Hanover Research reports

Hanover deliver timely, authoritative reports by a team of research professionals that help leverage insights to stay abreast of trends, and make informed decisions. Hanover’s research professionals offer substantive knowledge around a broad range of business and education topics. Services include:

  • Primary Research
    survey design, administration, and analysis, interviews with industry/issue experts
  • Secondary Research
    industry news, trend forecasting, literature reviews, competitor profiles, market assessments
  • Quantitative and Qualitative Data Analysis
    data mining, coding and segmentation, predictive analysis, regression modelling, programme evaluation
  • Bench-marking
    peer group development, organisational structure, staffing, compensation, operating metrics

Request the services of Hanover

To request the services of Hanover Research, complete the request application form an email it to the Director, Academic Assurance.

Your request will be forwarded to the Assistant Vice Chancellor Research, Academic and Enterprise for approval, after which you will receive a response to your request.

Hanover Library

Additionally, Massey University is able to access the Hanover library of redacted reports. These reports are on a range of topics in higher education, and staff wishing to search the Library for relevant reports should contact the Director, Academic Assurance in the first instance.

Contact the Director, Academic Assurance

New Zealand-centric Research

For business intelligence specific to Massey University or to New Zealand universities, staff may be better placed to access New Zealand tertiary sector databases such as the Tertiary Education Commission (TEC) data warehouse. Staff from the Office of Strategy and Research are able to assist.

Contact the Office of Strategy and Research

Massey Contact Centre Mon - Fri 8:30am to 4:30pm 0800 MASSEY (+64 6 350 5701) TXT 5222 Web chat Staff Alumni News Māori @ Massey