Skip to Content
Scan the QR code using the NZ COVID Tracer app when you enter campus.
I have extensive experience in undergraduate/postgraduate teaching within the sport and recreation discipline, including the coordination of courses focussed on sport: events; venues; marketing; development; and organisations.
My research interests revolve around the management of sport organisations, the effective coordination of sport stakeholder relationships, sport organisation branding and strategic sport sponsorship. I am skilled in qualitative research design and analysis. Contributions to my areas of expertise are evidenced by a number of publications and conference papers.
I endeavour to continue to enhance my sport industry knowledge and experience through ongoing work for and alongside a range of sport industry providers.
My research interests focus on acknowledging and managing the factors that influence sport stakeholder relationships within a range of sport events and sport organisations.Through the use of qualitative and quantitative research methods, my research places specific attention on sustainable sponsorship, CSR initiatives, sport organisation strategic directives and the increasing influence public health agendas are having on food and beverage product alignments with sport.
Resource Development and Management, Design – for Commerce, Community and Culture
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303): Marketing (150500):
Medical And Health Sciences (110000):
Organisation and Management Theory (150310): Organisational Behaviour (150311): Organisational Planning and Management (150312):
Public Health and Health Services (111700)
Sport Sponsorship, Stakeholder Relationship Management, Corporate Social Responsibility, Public Health Agenda, Sport Governance, Event Management.