Skip to Content
Contact details +64 (06) 356 9099 ext. 85025
I have been lecturing since 2007 and have held prior academic positions in sport and recreation management at Griffith University, the University of Queensland and Lincoln University. I have been teaching sport management at Massey since 2015.
I have developed a research-niche that focuses on acknowledging and managing the elements impacting sport-stakeholder relationships. Contributions to my area of expertise are evidenced by a number of publications and conference papers.
I endeavour to continue enhancing my sport industry knowledge and experience, by assisting a variety of organisations in facilitating sport. I am also a Baseball New Zealand Board Director.
My research interests focus on acknowledging and managing the factors that influence sport stakeholder relationships within a range of sport events and sport organisations.Through the use of qualitative and quantitative research methods, my research places specific attention on sustainable sponsorship, CSR initiatives, sport organisation strategic directives and the increasing influence public health agendas are having on food and beverage product alignments with sport.
Resource Development and Management, Design – for Commerce, Community and Culture
Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303): Marketing (150500):
Medical And Health Sciences (110000):
Organisation and Management Theory (150310): Organisational Behaviour (150311): Organisational Planning and Management (150312):
Public Health and Health Services (111700)
Sport Sponsorship, Stakeholder Relationship Management, Corporate Social Responsibility, Public Health Agenda, Sport Governance, Event Management.