Skip to Content
Scan the QR code using the NZ COVID Tracer app when you enter campus.
Contact details +64 (06) 356 9099 ext. 84910
Craig teaches leadership, change and management knowledge courses for Massey Business School. He wrote his PhD at the University of Nottingham (UK) and his research and service work contributes to the development of critical studies of management. He has been chair of the Critical Management Studies Division of the Academy of Management and has served as an associate editor of the journals 'Organization' and 'Management Learning'. From 2013 he started a five year term as editor-in-chief of the journal 'Organization' (with Robyn Thomas, Cardiff University, UK, and subsequently Yvonne Benschop, Radboud University, The Netherlands). He has been the coordinator (with Deborah Jones, Victoria University) of New Zealand's OIL (organization, identify and locality) research network and was the principal organizer of the 2011 Asia Pacific Researchers in Organization Studies Conference held in Auckland in late November. He is particularly interested in using web meeting environments (e.g. Adobe Connect) for teaching and research and is working on a series of project involving video in teaching. In 2010 Craig was awarded one of five 2010 Vice-Chancellor's Awards for Teaching Excellence ( a Darrylin O'Dea Award in the Field of e-Learning). Since 2013 he has been involved in various initatives, projects and publications aiming to develop the Sheep Dairy Industry in New Zealand. He is the co-organizer (with Linda Samuelsson of AgResearch) of the annual Sheep Milk NZ Conference and is supervising various student projects on sheep milk industry development.
Roles and Responsibilities
Teaching Leader, School of Management
Craig works on a number of research and teaching projects all of which involve the critical analysis of management knowlege and practice. He is currently involved in work on the publishing industry, the computer visualization industry, and the NZ Sheep Dairy Industry. He approaches his empirical work with forms of discourse analysis, marxian value analysis and instiutitonal analysis. He is particularly concerned with recognising distinctive and implicit forms of management knowledge that resonate with management practice in Aotearoa/New Zealand.
21st Century Citizenship, Resource Development and Management, Design – for Commerce, Community and Culture, Future Food Systems
Field of research codes
Agricultural And Veterinary Sciences (070000): Agriculture, Land and Farm Management (070100):
Business and Management (150300): Commerce, Management, Tourism And Services (150000):
Education (130000): Education Systems (130100):
Farm Management, Rural Management and Agribusiness (070106):
Higher Education (130103):
Organisation and Management Theory (150310)
leadership and change management
152200 Contemporary Management (ext. and internal)
152360 Change Management
152707 Leading Change
Main Supervisor of:
Main Supervisor of: