Contact details +64 (09) 414 0800  ext. 43339

Dr Yuan Gong

Lecturer

School of English and Media Studies

Professional

Contact details

  • Location: 2.35, Atrium
    Campus: Auckland

Research Expertise

Research Interests

Cultural Studies

Global Media Studies

Audience Research and Fan Studies

Digital Cultures and Social Media

Cultural Consumption in Everyday Life

Gender and Media

Popular Culture in East Asia

Thematics

21st Century Citizenship

Area of Expertise

Field of research codes
Asian Cultural Studies (200202): Communication and Media Studies (200100): Communication Technology and Digital Media Studies (200102): Consumption and Everyday Life (200203): Cultural Studies (200200): Culture, Gender, Sexuality (200205): Globalisation and Culture (200206): Languages, Communication And Culture (200000): Media Studies (200104)

Research Projects

Summary of Research Projects

Position Current Completed
Project Leader 0 1

Research Outputs

Journal

Gong, Y. (2019). Reading European football, critiquing China: Chinese urban middle class fans as reflexive audience. Cultural Studies.
[Journal article]Authored by: Gong, Y.
Gong, Y. (2019). Virtual Collectivity through Second Screen: Chinese Fans’ WeChat Use in Televised Spectatorship of European Football. Television and New Media.
[Journal article]Authored by: Gong, Y.
Gong, Y. (2017). Between conformity and transgression: Chinese women’s gendered discourse of fan authenticity for European football. Feminist Media Studies. 17(5), 821-835
[Journal article]Authored by: Gong, Y.
Gong, Y. (2017). Media reflexivity and taste: Chinese slash fans' queering of European football. Communication, Culture and Critique. 10(1), 166-183
[Journal article]Authored by: Gong, Y.
Gong, Y. (2016). Online discourse of masculinities in transnational football fandom: Chinese Arsenal fans’ talk around ‘gaofushuai’ and ‘diaosi’. Discourse & Society. 27(1), 20-37
[Journal article]Authored by: Gong, Y.
Gong, Y. (2014). Book review of “Sport beyond television: The internet, digital media and the rise of networked society” (Hutchins, B. & Rowe, D., 2012, Routledge).. International Journal of Sport Communication. 7(2), 279-281
[Book Review]Authored by: Gong, Y.
Knobloch-Westerwick, S., Kennard, A., Westerwick, A., Willis, L., & Gong, Y. (2014). A crack in the crystal ball? Prolonged exposure to media portrayals of social roles affects possible future selves.. Communication Research. 41(6), 739-759
[Journal article]Authored by: Gong, Y.
Knobloch-Westerwick, S., Gong, Y., Hagner, H., & Kerbeykian, L. (2013). Tragedy viewers count their blessings: Feeling low on fiction leads to feeling high on life.. Communication Research. 40(6), 747-766
[Journal article]Authored by: Gong, Y.
Gong, Y. (2012). Research on a new employment system in the process of publishing industry reform—taking a publishing group in mainland China as an example. 当代传播 Contemporary Communication. (2), 60-65
[Journal article]Authored by: Gong, Y.

Book

Gong, Y. (2015). Writing Chinese slash fan fiction: Chinese slash fan’s ‘localized’ interpretation of Western movies and television. In J. Cao, & G. Murdock (Eds.) New Media and Metropolitan Life: Connecting, Consuming, Creating. : Fudan University Press
[Chapter]Authored by: Gong, Y.
Cao, J., & Gong, Y. (2014). Introduction. In J. Cao, V. Mosco, & LR. Shade (Eds.) Critical Studies in Communication and Society. : Shanghai Translation Publishing House
[Chapter]Authored by: Gong, Y.

Thesis

Gong, Y. (2018). Cultural Practices and Social Formations in a Reforming Society: The Transnational Fandom of European Football in China. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Gong, Y.

Conference

Gong, Y.The second screen: Chinese fans’ social media use in televised spectatorship of European football. . Beijing, China
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Reconstructing image of China: The American reception of first Chinese fifth generation films in 1980s. . New York, United States of America
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Technology and masculinity: The construction of Andrew Garfield’s star persona. . Kaohsiung, Taiwan
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Amateur artworks of Yaoi fandom: Young women’s queer interpretation and reconstruction of male characters in Japanese boys’ manga.. . Dublin, Ireland
[Conference Paper]Authored by: Gong, Y.
Gong, Y.Why women like boy’s love novels? Chinese Fujoshi subculture and its communication practices around boy’s love novels.. . London, United Kingdom
[Conference Paper]Authored by: Gong, Y.
Gong, Y., & Kline, S.Chinese new media, boy-love novels, and the construction of masculinity and romance in Chinese society.. . New Orleans
[Conference Paper]Authored by: Gong, Y.

Supervision and Teaching

Courses Coordinated

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