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A study of the decisions required to allocate and manage marketing resources in a competitive business environment.
|2020||Semester One full semester||Internal||Auckland Campus|
|2020||Semester Two full semester||Internal||Auckland Campus|
|2020||Semester Two full semester||Distance|
|2020||Semester Two full semester||Internal||Manawatu Campus|
|2020||Semester Two full semester||Internal||Wellington Campus|
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